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Business

‘Feeling guilty’: price hikes a tough sell in Japan despite inflation

Katherine Langford
Editor-in-Chief · Monday, November 9, 2026 at 2:01 AM · 1 min read
 ‘Feeling guilty’: price hikes a tough sell in Japan despite inflation  — Tokyo Business news

Firms are struggling as they battle rising costs in a country where decades of deflation have nurtured a consumer class averse to higher prices.

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